• Cumberland Area Economic Development Corporation
  • Serving Cumberland County
  • Pennsylvania’s destination for business and leisure

Staff Directory

Cumberland Area Economic Development Corporation (CAEDC) is dedicated to quality customer service. We strive to exceed the expectations of our clients in order to develop strong, long-lasting relationships to make their project a success.

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Valerie Copenhaver

Valerie Copenhaver, Senior Director of Marketing & Tourism

717-240-7193

valerie@visitcumberlandvalley.com

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Valerie is the Senior Director of Marketing & Tourism for Cumberland Area Economic Development Corporation (CAEDC). She joined CAEDC in March 2008 and has 15 years of experience in communications, business-to-business and consumer marketing, brand development and design. Valerie led the Cumberland Valley branding effort and is responsible for developing strategies to increase visitation and business growth, and for economic impact research and analysis. She also oversees CAEDC’s creative services, communications, advertising and visitors services. Valerie is a graduate of Millersville University and a resident of Cumberland Valley.

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Stacey Cornman

Stacey Cornman, Visitor Services Manager

717-240-7198

stacey@visitcumberlandvalley.com

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Stacey Cornman is a resident of Cumberland Valley and holds a Bachelor of Arts degree in English from Dickinson College. She has over 20 years of experience in printing and publishing. As the Visitor Services Manager, she manages visitor guide distribution and fulfillment and oversees the Cumberland Valley Visitors Center. Stacey joined the Visitors Bureau in January 2011.

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Shireen Farr

A California native and avid traveler, Shireen relocated to Pennsylvania in 1994 to experience the change of seasons. Shireen joined Cumberland Area Economic Development Corp (CAEDC) in September 2009 as the Cumberland Valley Visitors Bureau Tourism Director. Shireen brought with her nearly 30 years of experience in information technology, operations, customer service, sales, marketing and finance in the telecommunications and yellow pages industry.

In addition to leading destination marketing strategies for the Cumberland Valley Visitors Bureau, she is responsible for overseeing finance, administration, operations, marketing and strategic planning.

Shireen resides in Carlisle with her husband and two cats. Prior to joining CAEDC, Shireen held the elected position of Lemoyne Borough Council President. Shireen holds a Bachelor of Science degree in Business Administration from California State University, Long Beach.

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Jill Hair is a resident of Cumberland Valley and holds an Associate’s Degree in Business Management from Harrisburg Area Community College. As the Executive Assistant she is responsible for supporting the Corporation, COO and CEO in the daily operations of the organization. Jill has over 20 years’ of administrative support experience and working with local non-profit agencies. She has been with the Cumberland Area Economic Development Corporation since January 2018.

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Rafael Hernandez

Rafael Hernandez, Creative Services Manager

717-240-7194

rafael@visitcumberlandvalley.com

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Rafael Hernandez is a resident of York County. He holds an Associate’s Degree in Graphic Design from Pennsylvania College of Art & Design. He has over 16 years of experience in graphic design. As the Creative Services Manger he is responsible for all Cumberland Area Economic Development Corporation’s creative design and Web site management. Rafael has been with the CAEDC since October of 2008.

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Aaron Jumper

Aaron Jumper, Social Media & Travel Media Manager

717-240-7185

aaron@visitcumberlandvalley.com

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Aaron Jumper is a 2012 graduate of Millersville University with a Bachelor of Science in Speech Communication. He comes from a background of television and social media, and served in the Pennsylvania Army National Guard. Aaron’s role as Social Media & Travel Media Manager includes social media initiatives, travel media outreach and developing online content. He joined Cumberland Area Economic Development Corporation in April 2014.

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Ashley Kurtz

Ashley Kurtz is a resident of Cumberland Valley and holds a Bachelor of Science degree in Business Administration from Central Penn College. As the Marketing Manager she is responsible for advertising, campaign management and grant administration. Ashley has been with the Cumberland Area Economic Development Corporation since June 2008, when she started as an intern. Prior to starting at CAEDC, she worked as the Office Manager for the Pennsylvania Federation of Sportsmen’s Clubs.

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Laura Potthoff

Laura Potthoff, Director of Business & Workforce Development

717-240-7197

laura@cumberlandbusiness.com

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Laura joined Cumberland Area Economic Development Corporation in October 2014, as the Director of Business & Workforce Development Laura is responsible for managing CAEDC’s new and existing relationships with Tourism and Economic Development partners to help generate business opportunities and workforce development in Cumberland County.

Laura received her Bachelor of Arts degree in Economics from Dickinson College. Laura comes to us with extensive experience in private higher education, having been an integral part of the Finance team at Dickinson. Laura has experience in program management, relationship management, event planning, recruitment and retention, and budget analysis.

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Shelby Rexrode

Shelby Rexrode joined Cumberland Area Economic Development Corporation in September 2015 as our Project Manager. She is responsible for providing support for our grant and loan administration programs and governmental relations efforts.  Shelby also holds a supporting role with the Cumberland York Area Local Defense Group, and provides administration support for the Cumberland County Industrial Development Authority.

Shelby received her Bachelor of Arts degree in Government and Political Affairs from Millersville University, and holds minors in Economics and International Studies.  Shelby comes to us with a background in political affairs, previously working at a Political Consulting Firm in Harrisburg, PA that handles the fundraising and campaign operations for a variety of elected officials in the Commonwealth.

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Kristen Rowe

Kristen Rowe, Director of Marketing & Communications

717-240-7195

kristen@visitcumberlandvalley.com

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Kristen Rowe is a resident of Cumberland Valley and holds a Bachelor of Arts in Communications/Journalism from Shippensburg University. As the Director of Marketing & Communications she oversees CAEDC’s creative services, communications, advertising and visitors services and is responsible for local media relations and outreach. Kristen has been with the Cumberland Area Economic Development Corporation since May 2008.

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Lauren Yinger

Lauren Yinger is a 2008 graduate from Shippensburg University and holds a Bachelor of Science degree in Marketing.  As the Promotions Coordinator she is responsible for providing marketing support and coordinating events for all segments of Cumberland Area Economic Development Corporation’s tourism and economic development initiatives and programs.  Lauren joined CAEDC in August 2017.

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