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2017 Tourism Grants Awarded by CAEDC

Cumberland Valley, PA (June 21, 2017) – The Cumberland Valley Visitors Bureau (CVVB), the destination marketing arm of Cumberland Area Economic Development Corporation (CAEDC), announced the recipients of the 2017 Tourism Grant Program.

A portion of Cumberland Valley’s Lodging Tax Income is designated each year for grant funding to support Marketing Initiatives and Tourism Capital Improvement projects in Cumberland County. Since 2010, CAEDC has awarded 110 projects with $707,000 in funds with a total investment of nearly $1.7 million.

Earlier in the year, CAEDC announced that the cycle for the program was shifting to allow applicants to access funding as early as June, when in previous cycles the funding was not available until October, causing many grantees to postpone projects until the following year.


2017 marked the ninth grant cycle administered by CAEDC. Thirteen applications were selected to be awarded. See a breakdown of the awarded grants below.

Allenberry Resort – $20,000 – Purchase and operation of a 12-person shuttle to allow for increased offerings to resort guests

Appalachian Brewing Company – $7,500 – Materials to develop a new factory tour and promotional materials for tour and 2018 Brewser Race

Appalachian Trail Museum – $15,000 – Final touches on Children’s exhibits, new displays on main exhibit hall

Carlisle Events – $25,000 – Purchase and installation of digital sign welcoming guests and promoting upcoming shows and other activities happening in the area

Central Pennsylvania Conservancy – $6,000 – Renovation of existing bedroom and bathroom at the Ironmaster’s Mansion to create a private Bridal Suite to compliment weddings

Craighead House Committee – $15,000 – Required parking lot renovations to prepare for ADA accessibility to the site

Cumberland County Historical Society – $2,500 – Advertising to support new 2017 Heritage Festival Weekend and reenactment

Cumberland Valley Rail Trail – $25,000 – Additional one mile of completed trail

Downtown Carlisle Association – $4,000 – Advertising for 2018 Ice Art Fest

Keystone Theatrics – $17,500 – Purchase and installation of screen and projector for performance and group use

Market Cross Pub & Brewery – $10,000 – Creation of Beer Garden in current outdoor space

The Kitchen Shoppe & Cooking School – $10,000 – Creation of outdoor kitchen for class and demonstration use

Uprise Events – $10,000 – Advertising for 2017 Uprise Festival

Two of the three Grant programs are still accepting applications for the remainder of 2017.

Eligible projects include brochure printing, professional photography and videography, sign manufacturing and select advertisement placements. Applications are accepted January – September and reviewed monthly.

MMAP is designed to assist partners select and register for tourism marketplaces and tradeshow events targeting the market segments on the CVVB sales plan. The MMAP covers early bird registration fee only, and does not cover any tourism tradeshow travel costs or expenses. Applications accepted monthly through December.


The 2018 Tourism Grants will be announced in January 2018. Tourism partners can expect to see changes to the program as CAEDC has seen increased applications for Tourism Product Development projects. Awardees of the 2017 SNAP and MMAP programs will also be announced in the beginning of 2018.


CAEDC is Cumberland County’s authorized agency charged with leveraging and promoting Cumberland Valley’s economic development and tourism assets to drive growth, create jobs and improve the quality of life. Offices are located at 53 W. South Street, Carlisle PA. For more information, visit www.cumberlandbusiness.com and www.visitcumberlandvalley.com.

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