Back to list November 13, 2020 2020 National Resident Sentiment Study Destinations International and Longwoods International released the 3rd Annual “American Resident Sentiment Towards Tourism” benchmark study. The report examines how Americans assess the tourism industry’s growth—both its benefits to their lives as well as the potential pitfalls. “This research is vitally important to our members and the entire U.S. tourism industry,” said Don Welsh, President and CEO of Destinations International. “Especially during times of crisis such as the COVID-19 pandemic, the way Americans view the travel and tourism industry is vital information to our destination organization members as they continue to work with their community stakeholders to plan for continued recovery.” The 2020 report fielded the largest National Resident Sentiment Study conducted to date, utilizing a national online consumer research panel of 4,000 adults. The scale and scope of this study make insights available on the regional and generational level for the first time, allowing for both a national benchmark evaluation, as well as evaluations of nuances across the United States. Read the White Paper, which provides highlights from the study. See the full PowerPoint.
