Back to list January 22, 2021 American Hotel & Lodging Association Releases State of the Industry Report The American Hotel & Lodging Association today released its first-ever State of the Industry report forecasting for 2021 and the immediate future. The report examines the high-level economics of the recovery, the specific impact on and the eventual return of business travel, and provides a deep dive into consumer travel sentiments. Key findings include: Hotels will add 200,000 direct hotel operations jobs in 2021 but will remain nearly 500,000 jobs below the industry’s pre-pandemic employment level of 2.3 million employees. Half of U.S. hotel rooms are projected to remain empty. Business travel is forecasted to be down 85% compared to 2019 through April 2021, and then only begin ticking up slightly. 56% of consumers say they expect to travel for leisure, roughly the same amount as in an average year. Nearly half of consumers see vaccine distribution as key to travel. When selecting a hotel, enhanced cleaning and hygiene practices rank as guests’ number two priority, behind price. Hotels support millions of jobs across the country and are central to getting our economy back on track. Prior to the pandemic, hotels supported one in 25 American jobs—2.3 million direct hotel operations jobs and 8.3 million hotel-supported in total—and contributed $660 billion to U.S. GDP. While a full recovery remains years off and further relief is critical, the hotel industry will begin to rebound starting in 2021.