Five Ways to Attract Holiday Tourists to Your Small Business

It’s that time of year again — the holidays are drawing near! What better way to celebrate than by welcoming in some new holiday tourists? Here are five ways to help you attract these visitors for a successful holiday season.

1. Offer Special Deals or Discounts During the Holidays

Holiday shoppers tend to look for deals on gifts, travel and even food. This extra motivation to spend makes the holiday season a great time for businesses to offer promotions that encourage shoppers to buy from their stores. If you’re not a retailer, you can still take advantage of the season by providing something unique that your new customers can’t find elsewhere.

2. Use Festive Decorations and Themes

The holidays are an ideal time to get creative with your marketing efforts. Tourists look for holiday cheer, so use festive decorations throughout your business. Embellishments could include greenery, wreaths, lights and more. You can also use holiday themes in your marketing and social media posts to get people excited about visiting.

3. Host Holiday Parties or Events

Some businesses offer special events specifically designed for tourists during the holidays. These events can include live music, art exhibits or holiday celebrations. Hosting a holiday party can even help draw people to your store who might not otherwise visit — especially if you’re offering something unique they wouldn’t see elsewhere. Social events provide an opportunity for visitors to experience your city in a different way and make memories they will never forget.

4. Work With Local Influencers

Working with local influencers can help you reach out to new clients who may not know about your business. Influencers can be anyone from bloggers to Instagrammers and more. Team up with them this holiday season to spread the word about your business and get new customers in the door.

5. Share Reviews From the Last Holiday Season

Sharing reviews from the last holiday season is another fantastic way for businesses to attract holiday tourists. You can highlight reviews on your website or social media accounts. By sharing past reviews, you can show prospective holiday tourists that you care about the customer experience. Plus, many customers may feel more inclined to stop by after knowing that others had an excellent time!

Connect With Us Today

Cumberland Valley brims with natural beauty, a rich history and a thriving community. We at the Cumberland Area Economic Development Corporation (CAEDC) are proud to work with local businesses, attractions and lodgings to promote the area as a great holiday destination. Visit our site or contact us today to see how we can help your local business.