Back to projects King West Art Collaborative Program Used: Tourism Product Development Grant Program Used: Tourism Product Development Grant Description: To capitalize on Shippensburg’s continued potential for growth, Appalachian Brewing Co. and a core group of civic leaders envisioned establishing a quality tourism product that would increase downtown foot traffic and contribute to the development of a thriving downtown. The result is the King West Art Collaborative, a space designed to create, inspire, and motivate community members – including immensely talented Shippensburg University art students – to participate in a unique artistic experience. The result is not just an art gallery. Instead, it is a warm and inviting communal spot where patrons, artists, and friends can gather, engage with each other, and share ideas. In addition, the aesthetically unique interior design of the space — including copper tin ceiling tile, mid-century chandelier, and furniture — further serves as its own work of art. On the second floor of Appalachian Brewing Company Shippensburg, King West Art Collaborative hosts established and emerging artists and musicians and showcases photography, mixed media, sculptures, and painting. Adding the gallery to the existing ABC location in Shippensburg enhances visitors’ experience to both locations. According to Artie Tafoya, Chief Operations Officer, Appalachian Brewing Co., “When we researched the opening of an Appalachian Brewing Company in Shippensburg, we saw the unrealized potential between the college and the town. We wanted to focus on this partnership and work toward creating a more vibrant college town experience. With our investment in the King West Art Collaborative, along with building owners John and Deb Knutelsky and the CVVB, we realize the potential Shippensburg has to offer. This gallery provides a unique space to gather. A place to appreciate local and regional artists’ works, along with the many great products ABC has to offer. ABC is proud to join other business leaders in this collaborative partnership, and we are all looking to its positive impact in the Shippensburg area.” A Tourism Product Development Grant from CAEDC for $24,984.34 helped fund the creation of the King West Art Collaborative, including materials and labor to remodel the second floor and outside deck, purchase furniture, install security cameras, and add an outdoor sign.