There is much more to tourism than simply checking out local landmarks and gazing at breathtaking views. In Cumberland County (aka Cumberland Valley), tourism represents a nearly billion-dollar economic engine that creates jobs, strengthens local businesses, and saves every household in the county hundreds of dollars in taxes annually.
The relationship between tourism and economic growth is strong. When visitors discover our trails, explore our downtowns, and connect with our agricultural heritage, they’re doing more than enjoying a weekend getaway. They’re fueling an economic ecosystem that benefits everyone who lives and works here.
How Tourism Fuels Economic Growth
Pennsylvania is a popular tourist destination, welcoming 201.6 million tourists in 2024. Those visitors spent nearly $49.9 billion—an average of $136 million per day—supporting over 514,000 jobs and contributing $26.5 billion in total personal income for Pennsylvania residents.
Economic Growth in Cumberland County
In 2024, visitors spent approximately $996.8 million in our region, a 4.3% increase from the previous year, which ranked us 14th among Pennsylvania counties. Those dollars supported 6,530 jobs and generated $248.6 million in labor income across hospitality, retail, recreation, and food service sectors. But perhaps the most tangible benefit for residents: visitor-contributed state and local taxes rose 4.5% to $48.8 million in 2024, resulting in tax savings of $448.25 per household. In essence, tourists are subsidizing the public services—from infrastructure improvements to public safety—that benefit residents year-round.
Where Visitors Spend Money in Cumberland County
Understanding where tourism dollars flow reveals why this industry matters so broadly.
Of the $996.8 million visitors spent in Cumberland County in 2024:
- 27% went to transportation—fuel purchases, vehicle rentals, and related services that support local stations and providers
- 24% supported food and beverage establishments—restaurants, cafés, breweries, and farm markets where locally owned businesses thrive
- 22% flowed to retail—shops, boutiques, and specialty stores that give our downtowns their distinctive character
- 16% funded recreation—trail access, outdoor outfitters, attractions, and experiences that showcase our natural and cultural assets
- 12% supported lodging—hotels, bed and breakfasts, and accommodations where visitors base their explorations
Our Role in Supporting Tourism in Cumberland County
As a destination marketing organization (DMO), the Cumberland Valley Visitors Bureau (CVVB), the tourism arm of the Cumberland Area Economic Development Corporation (CAEDC), works to increase tourism. Our focus is on creating experiences worth promoting—and ensuring those investments improve quality of life for residents.
Funding Partner Projects
Through Product Development and Tourism Partnership Grants, the CVVB supported over $826,000 in projects during 2024, with $1.4 million committed for 2025.
Tourism Infrastructure Financing
Beyond grants, our Tourism Infrastructure Loan Fund provides low-interest, fixed-rate financing for tourism-related projects, including land and building acquisition, equipment purchases, site preparation, construction, and renovation. This financing enables private-sector investments in attractions, accommodations, and experiences that might not be eligible for conventional lending. For entrepreneurs considering agritourism ventures, hospitality operators planning expansions, or developers reimagining historic properties, this financing tool removes barriers while ensuring projects align with community character and tourism development goals.
Promoting Visitor Experiences
The CVVB promotes Cumberland Valley with “Cumberland Valley…where the week ends” and Passport Trails such as the Beer Trail, Ice Cream Trail, and Coffee & Chocolate Trail. These experiences encourage visitors to spend more time in our towns and support locally owned businesses. Thousands have participated, helping drive additional traffic to shops, restaurants, and attractions across the county. This connection explains why CAEDC treats tourism as integral to economic development rather than a separate initiative.
Next Steps: How You Can Stay Connected
The Cumberland Area Economic Development Corporation is helping drive growth and create meaningful employment through strategic tourism development. If you’re a business owner interested in our grant programs or tourism financing, an entrepreneur considering a hospitality or agritourism venture, or a community organization working to enhance local amenities, we’d welcome the conversation.
If you are a new or repeat visitor, find everything you need to know about Cumberland Valley at VisitCumberlandValley.com. Be sure to stay connected with Cumberland Valley happenings by signing up for the monthly enewsletter. Whether you’re visiting for a weekend or building a life here, Cumberland Valley delivers authentic experiences rooted in genuine community character, affordability, and an impressive quality of life that reflects not just a good tourism strategy, but a foundation for sustainable regional prosperity.
