• Cumberland Area Economic Development Corporation
  • Serving Cumberland County
  • Pennsylvania’s destination for business and leisure

As part of CAEDC, the Cumberland Valley Visitors Bureau is the driving force behind marketing the area as a travel destination to visitors. We seek to inspire travel, enhance the visitors’ experience, and promote overnight stays. We develop products and assets that motivate travel and we create travel resources to help visitors find things to do in the Valley.

2019 Lodging Overview

Occupancy Rate 56.6%

Average Daily Rate $89.44

Revenue Per Available Room $50.67

New Properties: Microtel Inn & Suites, Carlisle (December 19, 2018)


Tourism Sales & Marketing Grants

The Tourism Sales & Marketing Grant is designed to help partners enhance the visitor experience and increase tourism to Cumberland Valley through a rolling, competitive matching funds program.

Grants awarded in 2019 include:

1794 The Whiskey Rebellion: Creation of 90-second and 30-second videos to showcase the restaurant and enhance marketing efforts (Award amount: $2,500)

Allenberry Resort: Registration to Hill Country Grand Opening, pull-up banner, and outdoor and corporate team-building activities brochure (Award amount: $686)

Amani Festival: Printing of Save the Date postcards that were distributed to out-of-market locations to promote the festival. (Award amount: $637.50)

Appalachian Trail Museum: Assist with the cost to design, fabricate, and install a highly-engaging 3D scale model of the AT with interpretive signs. (Award amount: $10,000)

Carlisle House B&B: Reprint rack card and distribute at 2 PA Rest Areas and 4 PA Turnpike plazas (Award amount: $2,018)

Comfort Inn PA Turnpike Carlisle: Creation of 90-second and 30-second videos to showcase the hotel and increase overnight travel to Cumberland Valley (Award amount: $2,500)

Eye Candy Accessories: Tradeshow attendance, flyer printing, and Facebook advertising (Award amount: $3,883)

Fashion Archives and Museum of Shippensburg University: Support the redesign of their website (Award amount: $2,500)

Grand Illusion Hard Cider: Support the creation of a 2-minute video, pull-up banner, bow flag, and tablecloth (Award amount: $2,920)

High Hotels: CMCA Showcase registration(Award amount: $2,000); SYTA Conference registration (Award amount: $1,025); Facebook advertising to promote ski packages (Award amount:  $1,800)

Historic Carlisle, Inc: Installation of an historic marker on High Street (Award amount: $897); design and printing of revised brochure to include new markers (Amount: $869.78)

Microtel Inn & Suites: Printing of 30,000 rack cards and one-year distribution at four Turnpike plazas (Award amount: $1,641.51)

Midway Bowling Center: Support marketing activities that will increase awareness of Midway’s new offerings including video production, photoshoot, brochure printing and distribution (Award amount: $3,175)

Shippensburg Area Chamber of Commerce: Marketing efforts to promote the Beer & Wine Festival include videography, photography, Facebook advertising, and billboards (Award amount: $918.75)

TCO Outdoors: Attendance at the 2020 Fly Fishing Show; trade show booth background screen, display stand, and canvas prints (Award amount: $2,115)

Uprise Events Live, Inc.: Support marketing efforts to increase attendance at Uprise Festival through EDDM to Lancaster, Philly, Richmond; photography and video; Facebook advertising; billboards (Award amount: $10,000)