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Cumberland Valley has a diverse set of key industries due to our strategic location, skilled workforce, great highway systems and high quality of life. The county is also the fastest growing county in the state, allowing for more growth opportunities and a robust economy.
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EscapeMaker.com, a guide to local farm, food and beverage getaways within a day’s drive or train ride from New York City since 2000, will offer the first-of-its-kind “Virtual Agritourism Training” on its B2B site: EscapeMaker.biz.
Farmers, innkeepers, winemakers, craft beverage producers, restaurateurs and agri-focused destinations who want to grow and flourish are encouraged to register for this event. The conference, presented by EscapeMaker and Fulton Stall Market, is not only the first digital training focusing on the tourism and agriculture industries (agritourism), but also will be produced solely by women, 30% of whom are certified as an M/WBE (Minority Women-Owned Business Enterprise). Fourteen female industry experts will come together on one online platform to share insider tips, trends and best practices for preparing a business to capitalize on the rapidly changing travel landscape and to meet the demands of leisure, group, event, and corporate travel markets.
Each of the 12 digital presentations is 25-45 minutes long and includes access to information on financing from Kiva.org, plus additional workshop downloads and links to more resources. All combined, the training is 6+ hours of education. Topics and speakers are as follows: ● Welcome & Introduction: Caylin Sanders, Founder & CEO, EscapeMaker.com, Inc. ● Social Media for Food/Beverages/Farm on Instagram 101: Amelia Tarpey & Kathleen Ernsting, Social Media Managers, GrowNYC-Greenmarket ● Basics of Agritourism Liability & Your Risks: Cari Rincker, Esq., Rincker Law, PLLC ● Rallying Your Resources for Group, Corporate & Motorcoach Business: Jennifer Ackerson, President, ALON Marketing ● Farm, Winery & Craft Beverage Trail Overnight Packaging: Debbie Meritsky, Innkeeper, The Black Sheep Inn ● Social Media & Storytelling for Destinations: Danielle Gaebel, Owner, True Food Collective ● Using Public Transit to Fuel Your Marketing Strategy: Donna Haynes, Asst. Director Promotional Partnerships, Metro-North Railroad ● Capturing the Eco-Traveler & Making Green On-Site Improvements: Jennifer Woofter, CEO, Strategic Sustainability Consulting ● Craft Beverage Trail & Event Marketing: Linda Pierro, Publisher, Flint Media & Hudson Valley Wine Magazine
● Adding Lodging to Enhance the Agritourism Experience: Erica Frenay, Farmer, Shelterbelt Farm ● Successful Tastings, Tours & Winery Events: Chelsea Snider, Food Programming & Events Consultant, Tousey Winery ● Offering On-Site Classes & Public Workshops: Cheryl Rogowski, Farmer, Rogowski Farm ● Hosting Farm-to-Table & Cider Events: Elizabeth Ryan, Farmer, Breezy Hill & Stone Ridge Orchards & Hudson Valley Farmhouse Cider
The full virtual agritourism training access-pass is available for purchase at $249 or 4 topics for $99. The presentations are evergreen for one year and you can watch at your convenience (24/7 streaming access) any time on any device. Once you register, you will receive an email with as assigned username and password for access to the training.
