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The online world has changed dramatically in the past 10 years. Has your business kept pace? How about your marketing tactics? In this presentation, Rachel Strella will show you how to develop a strategy to meet the demands of today’s social media climate.
Topics covered:
– The sales funnel: before and after social media
– Key principals for social media success
– How to determine the best social media channels for your business or organization
– Developing a content strategy in a world of content shock
– The #1 thing you need to be successful long-term
– Q & A
About Rachel Strella
Rachel Strella is the founder and owner of Strella Social Media, a social media management company. Since the inception of the business in 2010, she’s turned a part-time venture into a successful company that serves dozens of clients worldwide.
Rachel knows first-hand the impact of social media on the bottom line. She’s an avid blogger, writing about topics important to her readers and finding ways to transmit her message through social media and syndication. To-date, her blog has won five awards. Over 75 posts have been syndicated internationally.
In 2015, she was featured exclusively in Small Business Trends on ‘how to start your own social media business.’
She’s also developed three products and delivered over 50 presentations to organizations, educational institutions and business groups.