Communication professionals work hard to ensure that our message campaigns reach the right audience, with the right information, in the right medium, at the right time. But how do we know if our campaign, vehicle, or timing is working?
Join Jon Pombo, PA Media Group Director of Digital Strategy, February 15 for a live webinar to learn about getting ahead in the digital marketplace: measuring what matters in owned, earned, and paid media. Listen in to learn how to accurately measure your campaigns in traditional and new media, including measurement strategies for blogging, video storytelling, news releases and videos; creating key performance metrics such as views, influence and engagement; developing summary reports for internal team and stakeholder review; and managing expectations for ongoing internal and external communication strategies.
