September 21, 2016 @ 5:30 pm - 7:30 pm Successful Copywriting in a Digital World Penn Harris Hotel 1150 Camp Hill Bypass, Camp Hill, PA, Select a Country: Copywriting is one of the most fundamental elements of effective communication. Search engine optimization (SEO) is constantly evolving and misunderstood. Yet despite their seeming dissimilarity, these two fundamental components compel your readers to take action. Join Shippensburg University Communications/Journalism Department Chair Dr. Kim Garris in this informative session designed to share the critical role that […] $25 – $35
September 20, 2017 @ 5:30 pm - 7:30 pm Video Killed the Writing Star: Maximizing Low-Cost Video for Communication Nino's Bistro 1801 Market St., Camp Hill, PA, Select a Country: Video is the single most consumed medium on the planet. Still, many companies and organizations rely on email and print media to engage their audiences. Whether it's to encourage event attendance or promote a new service, Shippensburg University's Dr. Kim Garris will share her insight on how to produce low-budget videos that prompt action, measure […] $35
April 22, 2018 @ 11:30 am - 1:00 pm Develop as Effective Strategy in Today’s Social Media Climate Marzoni's 4925 Ritter Road, Mechanicsburg, PA, Select a Country: The online world has changed dramatically in the past 10 years. Has your business kept pace? How about your marketing tactics? In this presentation, Rachel Strella will show you how to develop a strategy to meet the demands of today’s social media climate. Topics covered: - The sales funnel: before and after social media - Key […] $15 – $35
